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A Call to Charms: A Storytelling Manifesto

Whether you paint dramatic pictures with words or prefer a lower-key approach, how you talk about your company is perhaps your single most powerful tool to create entrepreneurial success. There is often a natural aversion to that idea. During the Q&A of a recent startup storytelling webinar I hosted, a participant asked, “My co-founder and I are scientists, and we absolutely shudder at the idea of hype and overselling. What can you advise us?” The concern is common. “Public relations” smells of spin, and “storytelling” feels like something you do around the campfire. Isn’t talking about things that don’t exist halfway to Theranos?

Inside Startup Storytelling

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Inside Startup Storytelling

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Inside Startup Storytelling

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Otto Pohl helps startups accelerate success. As an expert in B2B storytelling, he has developed narratives for hundreds of companies to attract investors, customers, and industry partnerships.

© 2024 Core Communications LLC

Join the Newsletter

Join my newsletter and I’ll send you my free e-book, Storytelling Secrets for Deep-Tech CEOs

Otto Pohl helps startups accelerate success. As an expert in B2B storytelling, he has developed narratives for hundreds of companies to attract investors, customers, and industry partnerships.

© 2024 Core Communications LLC

Join the Newsletter

Join my newsletter and I’ll send you my free e-book, Storytelling Secrets for Deep-Tech CEOs

Otto Pohl helps startups accelerate success. As an expert in B2B storytelling, he has developed narratives for hundreds of companies to attract investors, customers, and industry partnerships.

© 2024 Core Communications LLC