Optimism and Enthusiasm:
Meet Otto Pohl

All portraits on this site by the amazing Anne Sherwood

I love what I do, but it took a few career rewrites to get where I am. When I graduated from Cornell University in the early 1990s, I moved to Moscow, Russia and was hired as The New York Times Moscow bureau photographer. I spent the next few years criss-crossing Russia’s 11 time zones with some of the world’s best journalists. It was an incredible education.

I also loved the adrenaline. In October 1993 I pushed it too far. Covering a coup attempt I became trapped in a vicious gunfight and was shot through the chest. When I inhaled, air bubbled in through the hole in my side. I was the lucky one; 42 people died that night.

As I recovered, I realized I needed to recalibrate my career. I had been pushing my face into the ice bucket of far-flung adventure. It became clear that instead of chasing the day’s news, I wanted to build my own story–and document the story of those building the future around me. Opportunity was emerging throughout the Russian economy, so I co-founded three businesses in Russia and sold two of them to Kodak, our biggest investor. Based first in Russia, and then in  the US, Germany, Spain, and Kenya, I also wrote articles (nothing from combat zones!) for The New York Times and other publications about the entrepreneurs and scientists creating profound and long-term value.

It wasn’t until I moved back to the US full-time and graduated from Stanford Business School that I combined my passions of storytelling and entrepreneurship. I became head of communications at a few startups and then transitioned to independent consultant for strategic narrative development. I began teaching at USC. I told all of my students that there is no better early-career education than journalism, but long-term, nothing beats entrepreneurship for scalable, high-value impact.

I understand stories because I’ve created hundreds of them. I understand the opportunities and challenges that face young companies because I’ve co-founded four startups.

Are you working on something amazing? I can’t wait to meet you.

Join the Newsletter

"This newsletter is pure gold."

Burt Alper, Strategic Communications Lecturer, Stanford GSB

Otto Pohl helps startups accelerate success. As an expert in B2B storytelling, he has developed narratives for hundreds of companies to attract investors, customers, and industry partnerships.

© 2025 Core Communications

Join the Newsletter

"This newsletter is pure gold."

Burt Alper, Strategic Communications Lecturer, Stanford GSB

Otto Pohl helps startups accelerate success. As an expert in B2B storytelling, he has developed narratives for hundreds of companies to attract investors, customers, and industry partnerships.

© 2025 Core Communications

Join the Newsletter

"This newsletter is pure gold."

Burt Alper, Strategic Communications Lecturer, Stanford GSB

Otto Pohl helps startups accelerate success. As an expert in B2B storytelling, he has developed narratives for hundreds of companies to attract investors, customers, and industry partnerships.

© 2025 Core Communications