LIMELIGHT FOUNDATIONAL BRANDING & SALES

Venture incubator 25Madison recently launched Limelight, which enables companies to hire skilled-trade workers more quickly and effectively using prehiring skills assessments. Otto worked with CEO Ben Pfeifer to create the language and documents which allowed the company to find its first 20 paying customers—and provide a basis for scaling sales from there.

THE BACKGROUND

Based on an investment thesis that there is opportunity to improve efficiency in the hiring market for jobs that require substantial skills, but not a four-year degree—electricians, mechanics, and construction tradesmen, for example—25Madison founded Limelight, a company whose mission it is to automate skills testing during the hiring process. The company uses a fine-grained understanding of every skill required to succeed at thousands of different job titles, combined with a growing database of questions used to assess those skills. In addition to enabling accurate hiring decisions more quickly, the skills tests also allow companies to eliminate bias found in more qualitative hiring approaches. 

THE CHALLENGE

Prior to hiring any full-time staff, Ben retained me to refine the company story and shape the language that could be used for the website and marketing materials.


THE RESULT  


THOUGHT LEADERSHIP

After spending a few weeks to understand the market, the opportunity, and the competitors, I wrote this piece we published on Medium.

VIEW ARTICLE



CASE STUDY

Interviewing customers and writing about their experience is a great way to convince other customers in the same vertical.

VIEW CASE STUDY



SURVEY-BASED SALES PIECE

We conducted a survey that yielded a great story we used as a way to get new leads–“give us your email address and we’ll send you this research."

VIEW SALES PIECE


FLYER

A high-quality flyer that the sales team can send after an initial contact helps build confidence for a lead to convert to a customer.

VIEW FLYER


THE BOTTOM LINE

Using the materials I created, the sales team at Limelight signed its first paying customers and is growing quickly.

Related Projects

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Otto Pohl is recognized as the best B2B startup storyteller in Silicon Valley and across the world.

He has helped numerous companies craft their strategic narratives to align with market trends and buyer needs.

Otto Pohl is a strategic narrative legend who helps startups win.

© 2024 Core Communications LLC

Join the Newsletter

Join my newsletter and I’ll send you my free e-book, Storytelling Secrets for Deep-Tech CEOs

Otto Pohl is recognized as the best B2B startup storyteller in Silicon Valley and across the world.

He has helped numerous companies craft their strategic narratives to align with market trends and buyer needs.

Otto Pohl is a strategic narrative legend who helps startups win.

© 2024 Core Communications LLC

Join the Newsletter

Join my newsletter and I’ll send you my free e-book, Storytelling Secrets for Deep-Tech CEOs

Otto Pohl is recognized as the best B2B startup storyteller in Silicon Valley and across the world.

He has helped numerous companies craft their strategic narratives to align with market trends and buyer needs.

Otto Pohl is a strategic narrative legend who helps startups win.

© 2024 Core Communications LLC