PLATA: BUILDING THE STORY BEHIND A UNICORN
Otto’s work helped shape the narrative that carried Plata from a high-velocity startup to a unicorn and one of the world’s most promising fintechs—proof that the right story, told the right way, can turn momentum into myth.
THE BACKGROUND
Plata was founded by the team that built Tinkoff into one of the world’s most profitable digital banks. Their new mission: to bring that playbook to Mexico—a young, mobile, and largely underbanked market—by building a full-stack digital bank from the ground up. Within its first year, Plata had launched credit cards, personal loans, and BNPL products, and was on track to secure a full banking license. But to raise a Series A that would fund its next phase of growth, the company needed a story powerful enough to match its momentum.
THE CHALLENGE
The founders wanted investors to see Plata not as another Latin American neobank, but as the breakout financial institution of the next decade. Otto worked closely with the executive team to build a story that combined world-class financial rigor with emotional clarity and strategic vision. The narrative centered on three pillars:
Hard Things First – Plata started with credit cards—the toughest product in consumer finance—to prove its operational strength and risk discipline.
Proven Team, Proven Playbook – A leadership team that had already scaled Tinkoff to a $18B market cap, now bringing that expertise to Mexico.
Bank-Ready from Day One – A fintech designed from inception to meet banking standards, culminating in full regulatory approval within two years.
The deck positioned Plata as a rare opportunity: a data-driven, AI-native, full-stack neobank operating in one of the fastest-growing credit markets in the world. Every chart, phrase, and visual was designed to connect operational data to investor confidence—turning growth metrics into proof of inevitability.
THE RESULT
The Series A deck raised $190 million at a $1.5 billion post-money valuation, making Plata a unicorn less than two years after launch. The story became the foundation for all subsequent investor communications, supporting a Series B raise of $93 million at a $3.1 billion valuation. Plata is now Mexico’s second-largest credit card issuer and one of the most promising fintechs globally—proof that the right story, told with precision and conviction, can turn momentum into belief. Visit https://platacard.mx/en/about to learn more.
